ChromaTea is a color-changing butterfly pea tea drink concept in which the drinks cater to specific moods. Drinking the tea is meant to have various benefits, including improving your mood, helping you feel calm, or boosting your creativity. Through the use of the color spectrum, I wanted consumers to feel as though the packaging fits the theme of flowing into different vibes or moods.
Hibiscus Berry Flavor (blue/purple)
Lotus Peach Flavor (Red Orange/Orange)
Rasberry Camellia Flavor (Burgundy/pink)
Sencha Citrus Flavor (green/yellow)
alt. Patterned Tea packaging
Cherry Blossom Cylinder Container (Pink/Green)
Patterns and initial Colorscheme :
Style/brand Guidelines booklet:
