For this branding campaign, I asked various individuals who celebrated Halloween what kind of products they would like to see as a form of surveying and gauging public opinion. In the end, several people I interviewed said that they would want a temporary hair dye to use during Halloween instead of using wigs. This is mostly due to the fact that wigs tend to be on the cheaper side in terms of quality around Halloween. Due to my time working at Hot Topic, I was familiar with the brand Good Dye Young, who had a specific line of temporary hair dye. Good Dye Young is a hair dye company created by Paramore singer Haley Williams and her hairstylist/makeup artist Brian O’Connor. Based on their product, One Night Only (a temporary hair makeup designed to wash out after an event), this became a limited edition collaboration that utilizes an already existing product in order to market it towards a bigger audience.