
Jirai Atelier is a brand concept dedicated to spreading a love for creativity, Japanese makeup, and Jirai Kei fashion internationally. Through 2 sisters,
Yami & Yume (the Japanese names for Darkness & Dreams), the goal is to bring awareness to mental health issues while encouraging self-expression
In a more positive light.
This project can be further developed by creating a Jirai Kei fashion line and more makeup products used within the subculture.

Yume (Dream mascot)

Yami (Nightmare mascot)

Yume's Bunny

Yami's Bear

Yami Original Sketch

Yume Original Sketch

Subway Ads

Billboard ads (Peaking chacaters)

guerilla marketing ad

Full logo

Logo Icon

logo 3 style (BW/PARTIAL COLOR/FULL COLOR)

Full Eyeshadow Palette Concept

Blush Compact Concept

Makeup Brush

Makeup Brush
photoshoot for branding/Video Concept: