Jirai Atelier is a brand concept dedicated to spreading a love for creativity, Japanese makeup, and Jirai Kei fashion internationally. Through two sisters, Yami & Yume (the Japanese names for Darkness & Dreams), the goal is to raise awareness about mental health issues while encouraging self-expression in a more positive light. 

This project can be further developed by creating a Jirai Kei fashion line and introducing additional makeup products within the subculture.