Jirai Atelier is a brand concept dedicated to spreading a love for creativity, Japanese makeup, and Jirai Kei fashion internationally. Through 2 sisters,

Yami & Yume (the Japanese names for Darkness & Dreams), the goal is to bring awareness to mental health issues while encouraging self-expression

In a more positive light. 

This project can be further developed by creating a Jirai Kei fashion line and more makeup products used within the subculture.

photoshoot for branding/Video Concept:

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Izayoi: Japanese Cuisine

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Rubin Museum Concept